shopping-retail

Retail sales continue ‘stumbling along’

The latest analysis by Ed Strapagiel finds modest sales growth heading into the busy holiday season.

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Emerald Health Naturals is trying to put you to sleep

The new company is raising awareness of its brand by highlighting “need states” before it goes to market.

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Check it Out: Dairyland turns milk cartons into dioramas

The Saputo brand worked with Cossette Vancouver on OOH ads evoking fond memories of milk.

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Revenue goes flat, profits continue to slip at MDC

Quarterly results have yet to improve at the holding company amidst a new CEO search and possible sale.

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JWT Canada leads rebrand of Pyxus International

The agriculture company formerly known as Alliance One International picks a new AOR amid shift to cannabis and vaping products.

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Up to the Minute: Camden makes seven hires

Plus, Ray shakes up senior leadership team and Faulhaber grows its client roster.

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Sandbox Brand Marketing names client service lead

Digital director Coty Walker takes on additional responsibilities as the agency charts a growth path.

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

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WestJet picks Oliver as part of internal agency model

Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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Google brings image recognition to search

Google Lens functionality in Image Search will allow users to hunt down products with nothing more than a picture.

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Market & Co. engages shoppers with music

Upper Canada Mall uses AI and a Spotify partnership to extend the brand of its new artisanal food market.

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Using VR to make an extreme sport within reach

CMH wants to bring “heli-skiing” to a wider market by immersing viewers in a trip to the top of a mountain.

focals

Can North resurrect smart glasses with a consumer focus?

Thalmic Labs relaunches as a consumer brand to sell Focals, a more stylish and functional wearable.