strategy
La Prep3

How La Prep sees its future in the competitive lunch market

The franchise’s owner and CEO explains how a rebrand and new store concepts will bring much-needed brand awareness to the company.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.

Corner Office

Corner Office Shifts: Sephora chief exec heads to Lululemon

A round-up of senior-level changes you may have missed.

kencoleexterior

Kenneth Cole opens first standalone store in Canada

The VP of licensed brands for Haggar Canada honours the past while looking to the future.

Connectors

BTI expands to the U.S.

The Mississauga agency eyes international expansion with offices in Chicago and New York.

reallyyou2

Reitmans gets inspired by its customers

A new brand platform aims to celebrate the real everyday moments of a diverse range of Canadian women.

Strategy Awards sign

Who made the Strategy Awards cut?

Here are the nominees for this year’s awards program celebrating Canada’s most strategic marcom ideas.

desjardins

Desjardins puts accounts into review

Current agencies Lg2 and Touche! will be invited to participate in the RFP.

Knixwear

Women still don’t feel represented in ads: study

Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.

coorsexpos

Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

big mac

The Big Mac of food currencies

To celebrate its 50th birthday, McDonald’s has released six million coins diners can redeem for the iconic burger.

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Fuse Live partners with youth-focused agency

The experiential division will work with Amplify Solutions to reach students on post-secondary campuses.

Koho-Dream

Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

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Corus names leadership for restructured marketing team

Dervla Kelly will lead the newly consolidated department at the media company.