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On brand: A case for investing in sponsored content

How The Bullet’s content strategy is driving results for brand partners

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The 2019 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

Engine Digital

Engine Digital continues to grow

The digital consultancy makes six hires following a move to new headquarters in Vancouver.

airtime

AToMiC 2019: Think differently

A look at how bold approaches and new insights led to award-winning campaigns.

airtime

AToMiC 2019: Innovate to integrate

Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.

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AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

IKEA

AToMiC 2019: Sustainable shifts

Rethink and Havas thought up bold, socially-conscious campaigns for IKEA and Greenfield Natural Meat Co.

motrin

AToMiC 2019: Starting afresh with different insights

How brands old and new took bold approaches to securing consumer loyalty.

Hershey

Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

YongeDundascropped

Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

SIA

The Shopper Innovation + Activation Awards shortlist

The best in shopper marketing and activation programs will be awarded at a gala on April 29.

OhHenry

Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.

fruits-grocery-bananas-market

Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

retail grocery carts

What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

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6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.