infinitilab

Infiniti launches IoT-focused accelerator

The automaker’s Lab program comes to Toronto to build a connection to the city’s startup community.

Yelp-PR

Turnstyle acquired by Yelp

The WiFi marketing company will bring its services and data to the review site’s marketing resources.

MinistryOfSupply

Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

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Automated creativity is inevitable (and a good idea): column

Mitch Joel pokes holes in the idea that the creative process is off limits to AI.

lowesholoroomDIY

Lowe’s helps consumers go hands-on with VR

The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

Tag

Tag picks up Clover Leaf Seafoods

The agency has created two new campaigns centred on the brand’s “all natural” positioning and snacking potential.

Yokohama

Yokohama celebrates its craft

The tire brand uses craftspeople to highlight its roots in innovation.

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Canadian Cannes jury members revealed

Eight local industry pros are among those deciding this year’s Lions winners.

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Critical Mass names first global chief client officer

Amanda Levy takes on the role as the agency announces a number of senior promotions.

tourismns

Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.

Bran

All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

mktgCanada

S&E Sponsorship becomes MKTG following acquisition

The agency has also picked up three clients since being bought by Dentsu Aegis Network.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.