FCB, BBDO and Lg2 top Canadian winners at Epica
Sixteen Canadian agencies were among the winners at the awards judged by the global industry press.
Klick Health appoints first chief brand strategy officer
Carl Turner will work to grow the discipline, replacing SVP Leslie Jamison, who has taken on a new role within the agency.
Coca-Cola taps old favourites for big holiday push
The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.
Giant Tiger hosts a holiday party for some familiar characters
The discount retailer builds on its customer-centric fall campaign by taking it into the home and leaning on more digital content.
Clearly launches AR-powered Facebook ad
From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.
Tech in Action: ACE Bakery takes an anti-tech approach
The “Bread Blox” helps consumers ignore their phones, reinforcing a brand positioning based on real-world connections.
Two announcements marketers need to know from Dreamforce
Expansions of existing Salesforce platforms that focus on CRM and voice stand to have the biggest impact.
One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
Up to the Minute: Frank Palmer establishes creative scholarship
Plus, BonLook announces a new comms AOR and Ketchum adds two VPs.
Sobeys puts families first for the holidays
The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.
Simplii looks to smooth foreign currency exchanges
CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.
Tank continues on its growth spurt
A new creative director and several additions to its health practice are among the hires in Toronto and Montreal.
Hudson’s Bay focuses on little moments in return to mass holiday advertising
The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.
Boston Pizza delivers a caroling pizza box
The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.
