spreadem

Spread ‘Em looks to spread in Ontario

Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.

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Natrel brings ice cream mochi to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

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A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.

Argyle

Argyle Group acquires controlling stake in digital shop Matchstick

The firm with PR roots continues to expand its offering by taking a controlling interest in the Toronto-based agency.

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Shortlist announced for 2019 Strategy Awards

See the campaigns in contention for the awards recognizing the best in strategic planning.

Executives

Digital transformation hindered by short-term goals

A global Dentsu survey of CMOs reveals a gap between chief marketers’ priorities and their ability to deliver on them.

sleep country

Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

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Couche-Tard acquires stake in Fire & Flower

The convenience giant has an option to acquire a controlling interest in the cannabis retailer, which hopes to accelerate its expansion.

Sonder

The Disruptors: Sonder brings tech-enabled hospitality to Canada

The company offers premium experiences for guests in the short-term rental market.

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.

Ian Mackenzie Headshot

Ian Mackenzie named CCO of FCB/Six

The former ECD takes on a new role at the data-focused creative and CRM agency as it continues to grow.

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Revenue continued to grow at IPG in Q2

The holding company saw increased spending from clients and is beginning to see the impact of its Acxiom acquisition.

BMO-FanFini

BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.