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It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.

Kids-Eating

Food marketing rules would restrict most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

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Food Banks Canada picks new lead agency

The Local Collective will handle strategy and creative for a new fundraising campaign for the national non-profit.

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Miele spills the beans on how to cook with coffee

The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.

EarthDay

Earth Day shows how climate change impacts humans

The organization’s Quebec chapter tries to convey that no species will be spared if climate change continues unabated.

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Amica takes a new point of view on senior living

A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.

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Up to the Minute: NFA beefs up strategy team

Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.

HugoAlex

Ogilvy names new ECDs, strategy director in Montreal

Hugues Morin and Alexandre Emond-Turcotte will head up creative, while Alison Neill will lead strategy for Fizz.

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BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

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CAA shows gratitude for being named Canada’s most trusted brand

A chapter of the auto club is reflecting its relationship with members through simple gestures.

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Canopy Growth strikes deal to acquire Acreage

The cross-border deal would give the world’s biggest cannabis company a foothold in the U.S. the moment it is legal.