Infiniti launches IoT-focused accelerator
The automaker’s Lab program comes to Toronto to build a connection to the city’s startup community.
Turnstyle acquired by Yelp
The WiFi marketing company will bring its services and data to the review site’s marketing resources.
Tech In Action: 3D knitting hits retail
A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.
Automated creativity is inevitable (and a good idea): column
Mitch Joel pokes holes in the idea that the creative process is off limits to AI.
Lowe’s helps consumers go hands-on with VR
The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.
Aeroplan targets members’ FOMO
The loyalty program zeroes in on travellers who want to avoid their Plan B.
Tag picks up Clover Leaf Seafoods
The agency has created two new campaigns centred on the brand’s “all natural” positioning and snacking potential.
Yokohama celebrates its craft
The tire brand uses craftspeople to highlight its roots in innovation.
Canadian Cannes jury members revealed
Eight local industry pros are among those deciding this year’s Lions winners.
Critical Mass names first global chief client officer
Amanda Levy takes on the role as the agency announces a number of senior promotions.
Tourism Nova Scotia slows down
The organization gets more strategic as it aims to attract advocates for the province.
All-Bran adds some attitude
The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.
S&E Sponsorship becomes MKTG following acquisition
The agency has also picked up three clients since being bought by Dentsu Aegis Network.
Manulife brings drama to digital
The financial brand takes a more insights-driven approach to its new mortgage advertising.