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Great Expectations: How Retailers Can Keep Up With Canadians on Mobile

IPG Mediabrands’ Matt Ramella on how brands can avoid coming up short.

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The Contenders: Designs for success

Our look at this year’s award show hopefuls examines the design-focused work that will turn judges’ heads.

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Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

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TD gets greener for Canada 150

Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.

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HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

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Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.

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The value of teaching resiliency (column)

Xerox’s Ernie Philip says corporate leaders need to teach their staff resilience to navigate change.

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Bookmarked: Don’t fixate on the funnel

An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.

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Design, like strategy, starts with listening

Publisher Mary Maddever on why the design stakes are rising.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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How to answer the desire for healthy food

Wanting to eat better doesn’t prevent Canadians from being skeptical about health claims, a new survey suggests.

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Coca-Cola brings Gold Peak tea to Canada

The new brand joins Nestea as Coke looks to increase choice in the growing ready-to-drink category.

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The Quickfire with Hilary Zaharko

H&R Block’s VP marketing tackles nine burning questions about her experiences, advice and snack choices.

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Up to the Minute: BICOM makes an acquisition

Plus, 88Creative rebrands, Vice launches its agency in Canada and more news you may have missed.

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What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.