Desjardins looks ahead with Bleublancrouge
The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.
The rise of the generalist
Sarah Ivey of Agents of Necessity explains why evolving past specialists will help ensure survival in the industry.
Neal Brothers and Up Cannabis to launch co-branded edibles company
The food company and cannabis brand team up to develop and market infused products.
Jumpstart turns to experience-led approach for Giving Tuesday
Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.
No Fixed Address hires across departments
The agency has picked up new work in recent months and is also “reinvesting” in its multi-faceted business model.
Companies struggle to turn innovation into value
New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.
How Indochino prepares for Black Friday
The men’s retailer’s cross-functional planning committee helped turn the sales event into one of the biggest days in the company’s history.
Air Canada exports its patriotic message
As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.
On how to stop being the creepy marketer
Intercept Group’s Andrew Au explores what steps to take when building a hyper-personalized marketing strategy.
BDC puts small businesses’ growth front-and-centre
The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.
Mount Pleasant makes cards for after you die
The funeral services provider wants people to think about and plan for how they’d like to be remembered.
How do online shopping habits vary by region?
Research by Environics Analytics identifies which products are most often bought online across different parts of the country.
Freedom Mobile lets you overdo it for the holidays
Actor Will Arnett once again stars in a campaign for the telco promoting a limited-time bonus data offer.
FCB/Six takes top prize at 2018 CMA Awards
“Destination Pride” took the Best of the Best Award at this year’s show among a handful of other Gold wins.
