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Up to the Minute: Wasserman names ACD

Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Aphria expands its cannabis brand portfolio

The licensed producer is looking to reach a wide array of segments and need states for recreational users.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Extreme Pita ramps up flavour

The pita chain places greater emphasis on taste in a new campaign and branding strategy that includes in-store activations.

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Planet Fitness spreads kindness with Snapchat

The gym chain used location-specific geo-filters to help members engage with its “Judgement Free Generation” CSR program.

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Tech in Action: Burger King shows the ridiculous potential of AI

The QSR aims to prove the value of human creativity in a tech-obsessed industry.

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Union puts its tech talent on display

The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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Licensed producers will get one store each in Ontario

The government outlined details of its private cannabis retail plan, including taking oversight outside of the LCBO.

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2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.

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PC Financial banks on its rewards

After getting high marks from J.D. Power, the brand is taking advantage of the positive chatter with its first social-led campaign.

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Air Transat poses aviation trivia to its ‘future experts’

The leisure airline’s latest content series shares travel tips to reach families planning their next vacation.

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Inside Samuel Adams’ disruption-focused pop-up

The beer brand is hosting four innovative retailers as part of “The Disruptors” pop-up in downtown Toronto.