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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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Georgian Bay Spirit Co. crafts new content

The canned cocktail maker taps 1960s-era Canadiana for its new marketing strategy.

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Toronto gets a new design shop

Field Trip & Co is led by minds from Bruce Mau Design and SapientNitro.

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Jury announced for the 2018 AToMiC Awards

Meet the industry experts that will judge the most innovative collaborative work in Canada.

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Sally Hansen turns passion project to platform

How its global marketer turned personal curiosity into its first-ever worldwide brand campaign.

Nando's, Etobicoke, Ontario, Canada, 11/5/15.

Nando’s gears up for education and expansion

The fast casual brand’s president on how the challenger plans to differentiate in a crowded category.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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7-Eleven lures with the Slurpee to sell the salad

The convenience brand sees the benefit in healthier options as consumers demand more variety and transparency.

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Boeing tries to make its mark on Canada

Should the company have positioned itself differently following its spat with Bombardier?

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Dave Nourse named Majestic Media’s managing director

The former OneMethod exec takes over day-to-day operations of the Toronto digital agency.

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Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

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Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.