Visa_Lotte_Card_Wearable_Glove

Tech in Action: Visa brings payments in from the cold

The brand creates payment-enabled gloves, pins and stickers for its Winter Olympics partnership.

Vancouver Portrait Photographer

Arc’teryx brings backcountry skiing to life

How the retailer built its winter campaign around an immersive in-store VR experience.

toysrusplaychaser

Toys ‘R’ Us chases engagement with AR app

A new app brings additional experiences for kids to the retailer’s catalogue and stores.

remibot

Meet Remi, CIBC’s global money transfer chatbot

The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.

Bingo

Ready to play some Agency of the Year bingo?

Ahead of tonight’s show, we’ve gamified the AOY video-watching process just a bit.

P1230961

McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

pexels-photo-186077

Zulu Alpha Kilo wins HomEquity Bank

The agency will lead brand strategy and design work ahead of launching a new integrated creative platform.

cannabis-sativa-leaf

Cannabis producers outline their advertising proposal

If implemented, the proposed marketing regulations would be more strict than those for alcohol.

marijuana-269851_1920

Manitoba announces ‘hybrid’ cannabis retail model

The province will regulate distribution and wholesale, leaving the private sector to handle selling product to consumers.

McCafe

McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

pcoptimum

Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

AMB_8813

Coty smells a new opportunity with millennials

The beauty co has revamped its fragrance shopping experience with youthful Canadians’ behaviour in mind.

Executive

Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.