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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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Celebrating National Coffee Day

From Snapchat filters to paying it forward with a cup of Joe, here’s a look at how brands are commemorating the occasion.

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Honey Nut Cheerios makes multicultural buzz

The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.

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Brands of the Year 2016: Simons says, expand

The 176-year-old Quebec retailer has been building its brand across Canada, forging ahead in a competitive retail environment.

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NHL names a new EVP, CMO

Pandora’s Heidi Browning takes the role as the league announces several other executive changes.

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Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.

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Sears unveils 2.0 store

A look inside the new concept store that’s meant to emphasize flexibility and easy access for shoppers.

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Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.

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Marie Callender’s challenges guilt

The frozen meal brand targets time-strapped moms with its first made-for-Canada campaign.

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Brands of the Year 2016: Hellmann’s sustainable message

How the mayo is keeping its Real Food Movement fresh after nearly a decade.

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Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

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Camp Jefferson names new ECD

Guybrush Taylor returns to Canada to take on the role at the Toronto shop.