Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
Sabra’s fresh repackaging
Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.
Marketers expect to grow their teams in 2018: study
A recent survey suggests marketers face strong growth opportunities this year.
Timberland to push further into Canada
Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.
How Air Miles plans to win loyalty
The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.
Moosehead aligns its brands
The beer co. has repackaged its four product lines to create more consistent branding.
Coca-Cola strengthens its sports drink portfolio
Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.
Corner Office Shifts: GM’s new SVP and Cadillac president
A round-up of senior-level executive changes you may have missed.
McCain picks The Hive and Mile Inn
The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.
Fairfax to buy Toys ‘R’ Us Canada
The bid will keep the retailer’s Canadian subsidiary and 82 stores up and running.
Here Be Monsters opens in Vancouver
The new creative agency was founded by partners who bring experience from Taxi and Grey.
