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The Indie List

What does it mean to be independent? For many, it’s a belief in their agility, their nimbleness and their spunk.

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Leadership shakeup comes to DDB Canada

CCO Cosmo Campbell, president Andrew McCartney and managing director Michelle Kitchen are no longer at the agency.

Taco Bell Canada-Taco Bell-s beloved Naked Chicken is back in a

Taco Bell’s over-the-top approach to chicken

To promote its Naked Chicken Chips, the QSR launched an “extra” online menu offering twelve extravagent experiences.

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Bricks-and-mortar retail alive and well, study finds

Why the death of traditional retail stores might be “greatly exaggerated.”

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Nourish Food Marketing’s grocery retail trends for 2018

Retailers and food marketers can expect large-scale disruption in the space, as e-commerce food sales continue to rise.

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Instacart acquires Unata

The delivery service aims to create a “one-stop shop” to help grocers compete in an increasingly digital retail environment.

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Walmart partners with Penguin Pick-Up

Two co-branded locations expand the retailer’s reach into areas of Toronto where access to its grocery offering is limited.

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VH Sauce refreshes Chinese New Year strategy

Here’s how ConAgra is modernising efforts around the holiday with a new brand and retailer program.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.

Keeping it CA Spot

The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

BobParkHS

GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

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Rethink names new partner in Montreal

Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.

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Back page: Cannes is changing

No Fixed Address predicts the next Cannes crowd in an evolving industry environment.

ONE partners

Indent and Torch merge to launch One Persuasion

The new consultancy will offer everything from strategic communications to advocacy advertising to government relations.