2016-10-canadapost

Sponsored Supplement

Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

unnamed

A note to our readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

farnham

Check it out: How does Farnham get so bitter?

A new spot suggests heavy metal and rush hour traffic help give the brewery’s hops their signature taste.

holidaypawn

Skittles’ Holiday Pawn Shop reopens

People can once again trade in unwanted gifts, but this time they can also win candy-coated possessions from celebrities.

SudburyIncident

The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

shutterstock_524105281

Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.

theList_Logo623x350Horizontal

The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

jvillebreaky

Johnsonville serves holiday breakfast

The sausage brand continues its social push with recipe content for the most important meal of the day.

Julie Trudeau_Coralie Jade Fournier

Bleublancrouge bolsters content strategy

The hiring of digital- and influencer-focused strategists aims to better inform work on increasingly important channels.

UCL_Opening_2016_04_Retina

The List: Circo de Bakuza puts on a good show

The Montreal event and experiential shop left its mark overseas and at home this year.

The Agora

The List: Bensimon Byrne’s boundless thinking

How allowing staff and ideas to move freely within its office has propelled it to a successful year.

BrainProject

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative.

pingpong-00382-ginger-paddle

Season’s greetings from adland, part two

Gingerbread ping pong and a Santa-summoning app land in our second collection of this year’s holiday cards.

LaroucheScreener

Jean Coutu’s influential in-store push

The pharmacy chain taps two online influencers to get shoppers offline and in the door.

Office_1

The List: Lg2′s winning year

A pivotal year for the shop’s independence was also marked by nearly two dozen client wins.