Up to the Minute: Three staff join Bleublancrouge
Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.
Sobeys, IGA, M&M get into delivery
The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.
Breast Cancer Society of Canada reaches out to multicultural communities
The non-profit is bringing underrepresented audiences into its fundraising efforts.
Sleeman celebrates craftiness
The beer company has unveiled new creative and a revised brand positioning ahead of the suds-heavy summer season.
Tech in Action: 7-Eleven tries to catch ‘em all
The convenience store is using AR to promote the release of Detective Pikachu and send fans to its loyalty app.
What marketers need to know after Google I/O
The tech giant’s annual conference highlighted wider uses for AI and plans to crack down on cookies.
Forecasting a plan for artificial intelligence
Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.
How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
Max Valiquette joins Diamond as chief strategy officer
The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.
Edgewell to buy Harry’s for $1.4 billion
The owner of Schick and Wilkinson Sword adds the DTC shaving brand to its portfolio as competition continues to heat up.
Sid Lee, Giant Ant, Gentilhomme among Gold winners at ADC
A total of 11 Canadian agencies took home a prize at this week’s show.
Ontario Racing aims to disrupt routine outings
A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.
Plan International announces a distressing marriage
A “normal” wedding announcement is subverted as the non-profit uses its brand platform to target child marriage.
Forsman & Bodenfors names production lead in Toronto
Arriving from Jam3, Johanna Stewart will oversee all aspects of production and technology within the agency.
