Check it out: Dodgeball Canada revamps
A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.
Georgian Bay Spirit Co. crafts new content
The canned cocktail maker taps 1960s-era Canadiana for its new marketing strategy.
Toronto gets a new design shop
Field Trip & Co is led by minds from Bruce Mau Design and SapientNitro.
Jury announced for the 2018 AToMiC Awards
Meet the industry experts that will judge the most innovative collaborative work in Canada.
Sally Hansen turns passion project to platform
How its global marketer turned personal curiosity into its first-ever worldwide brand campaign.
Nando’s gears up for education and expansion
The fast casual brand’s president on how the challenger plans to differentiate in a crowded category.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
7-Eleven lures with the Slurpee to sell the salad
The convenience brand sees the benefit in healthier options as consumers demand more variety and transparency.
Boeing tries to make its mark on Canada
Should the company have positioned itself differently following its spat with Bombardier?
Dave Nourse named Majestic Media’s managing director
The former OneMethod exec takes over day-to-day operations of the Toronto digital agency.
Sport Chek busts a move in apparel
The retailer uses a team of dancers to bring some energy to its lifestyle collection.
Jamieson gears up for cold and flu season
The health products brand takes a cross-product approach to boost business impact.
Budweiser gets serious about Halloween
The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.
Doritos hits play on original music track
The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.
