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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Ipsos’ most influential brands stable, except among Gen Z

A look at the annual ranking shows younger Canadians are thinking differently.

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Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

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Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

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Mobile banking an opportunity for guidance

New research from Facebook points out opportunities for engagement with overwhelmed Canadians.

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Taxi Vancouver picks up another California client

Online news site Hoodline is revamping its brand ahead of a planned North American expansion.

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Sponsorship growth slowing in N.America: report

IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.

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Harley-Davidson will roar into downtown retail

Targeting crowded urban youth will present specific challenges to a company that built its brand on the open road.

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Scotiabank Digital Factory throws a housewarming

The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.

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Insights of the Week – Awkward conversations

Your at-a-glance digest of CMO insights from the the past seven days.

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Farnham Ale & Lager shows off its range

Lg2′s latest work for the craft brewery shows there is a level of bitterness for everyone.

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Ogilvy & Mather announces global restructuring

A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.

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Taxi launches strategic design business

The shop also names a new GM in Toronto as its newest division comes out of soft launch mode.

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ICA launches new Pitch Watchdog service

Updated: The organization formalizes a process for agencies to call out bad pitch practices.

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John Corley named Xerox Canada president

The company vet will lead marketing, strategy and sales to help build the company’s reputation.