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Cause + Action 2012
AwardsIndigo tops the list of brands that made a seriously positive impact in this year’s awards. Read on to hear about all the winners.
April 30, 2012
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Next Media Stars
MediaWho are the best and brightest young minds at Canada’s media agencies? Read on to meet this year’s first batch of up-and-comers.
April 30, 2012
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Going glam at 75
Branding / Travel+TourismThrough decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.
April 27, 2012
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First on the scene
BrandingGone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.
April 27, 2012
Febreze explores new distribution channels with car freshener
Shopper MarketingThe recently launched P&G line extension fills a void in the in-car market and adds new channel and aisle territory to the ever-expanding franchise.
Kraft brings ‘fun’ to the aisles
Shopper MarketingThe CPG company introduces a new liquid water-flavour enhancer, MiO, and kicks off its summer Stride campaign.
Second Cup and Tassimo partner
Shopper MarketingThe cafe chain extends brand reach while Kraft expands its product offering.
Walmart partners with AskingCanadians for market research
Shopper MarketingThe superstore chain is expanding on research efforts from the US, inviting Canadian consumers to take part in online panels.
Stops, starts and changes
Shopper MarketingJoe Fresh launches a men’s couture-inspired line, Quebec gets racy with a soon-to-open Victoria’s Secret, while Sears introduces a customer service pledge.
Match acquires Action Marketing Group
Industry Moves / Shopper MarketingThe pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.
Colour: the visual metaphor for choice
Shopper MarketingShikatani Lacroix’s Jean-Pierre Lacroix delves into the science of colour on the shelves.
RBC says it’s time to care
Financial+InsuranceThe bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.
Bud Light Lime Mojito brings the Miami heat
BeerThe Canadian-specific launch kicks off its video-focused TV and digital video buy today.
