Sponsored Supplement

All brands need is love…and the insights to build it

New research from Oath reveals six key brand characteristics essential for successfully courting today’s consumers.


Tech in Action: Equalizing your playlists

Smirnoff and Spotify launch a tool to fix the gender balance in the music you listen to.


Microsoft announces new AI platform

An upcoming Windows 10 update promises to make consumer apps work faster across all devices.


Abacus launches chatbot service for marketers

The Facebook-focused agency aims to help clients design and launch bots on Messenger.


Ecobee to bring AI to more rooms of your home

The connected home company plans to use recent funding to expand its line of smart, voice-powered products.

Medical Marijuana/ Cannabis And Accessories

ABcann selects Virtue as AOR

Vice’s creative agency will lead development of the cannabis producer’s sub-brands for medical and recreational markets.


CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

Startup Business People Working on Laptop Copy Space

New code aims to fight workplace harassment

The ICA, Ad Standards and ACTRA are among the orgs signed to the Canadian Creative Industries Code of Conduct.


GoRVing broadens ‘Wildhood’ messaging

A new campaign asks children and adults alike to reconnect and live more freely.


Isobar promotes two execs

Tara Macwilliam and Kate Dobrucki have been moved into roles that will help grow the agency’s offering in Toronto.

Mighty Duel

Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.


Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.


Alberta Securities Commission drops ‘The F-Word’

The organization takes a humorous approach to its annual work around Fraud Prevention Month.


Producteurs de lait du Quebec plays up the benefits of milk

A series of mini-games aims to help milk consumers recall all the product’s benefits.