Shopper Marketing

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

McCafe

McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

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Coty smells a new opportunity with millennials

The beauty co has revamped its fragrance shopping experience with youthful Canadians’ behaviour in mind.

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A new, health-conscious pet food hits the shelves

American premium brand Nulo has come north, hoping to disrupt a “complacent” category.

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Canadian shoppers not so sweet on sugar

Zeroing in on the sweet stuff in our products is more important than other attributes, a new report suggests.

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Spokes takes a healthy approach to brand building

Why not compromising on brand is important to help the new product stand out in the “better-for-you” snack category.

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Department stores still important for fashion shoppers

Those who are boosting their budgets still frequent the traditional format.

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NB Liquor will handle weed retail in New Brunswick

The province opts for a Crown corporation model and is currently seeking tenders for 20 retail locations.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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Pita Pit heats things up with Tabasco

The QSR expands its flavour options as it attempts to “elevate” the in-restaurant experience.

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Metro to buy Jean Coutu for $4.5 billion

The grocer formally reveals its plan to take over the longstanding Quebec drugstore chain.

VH

VH builds on its ‘victories’

The brand uses purpose-built pre-roll and a Quebec specific strategy to keep boosting sales.

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.