Shopper Marketing

Snakmandoo_Bites

Trend to shelf: Drawing millennials to the frozen aisle

Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.

CANVAS HOUSE SPRING_SUMMER_SHOWCASE_051

Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

Pringles

Kellogg Canada bets on ketchup

The CPG co makes the Pringles flavour a permanent fixture on shelves.

LS20160223_filson_027v2

Seattle’s Filson makes its Canadian debut

The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.

Boost

Nestle boosts its boomer-focused portfolio

A new product launch ventures beyond ready-to-drink to target the demo differently.

68281i_Philly_BB_Smoothie_4Pk_HR

Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

StockSnap_YU8MS2WADM

Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

16643597758_8a3c84a31a_o-623x350

Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

Powerade_Pillar0282 (1)

Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

StockSnap_KJ9ZK1L8WS

The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.

roasted_potato_egg_tomato_sausage_skillet

Johnsonville looks to own the morning

The brand introduces new products as part of a mission to expand its breakfast offering.

PRO_BAGEL usage_White-Smoked Salmon_LR

Ace Bakery bets on breakfast

Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.

BP-FJ-FRONT ST-REV-SEPT27

Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

Fresh-City-Fresh-Meal-Kung-Pao-Stir-Fry_6ba

Fresh City Farms delivers a new option

As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.

IMG_0815

Shoppers Drug Mart rolls out self-checkout

How the move aims to help the retailer’s value proposition.