Shopper Marketing

In-Store Experience and Design Award

Nominations are open for Retail Innovator of the Year

Retailers who have put consumer data and innovative strategies to good use have until Dec. 21 to enter their submissions.

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LCBO launches holiday gifting assistant

The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.

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Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

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Canadian retailers still playing ‘catch-up’

New research from KPMG highlights a need to adapt to widespread digital and demographic changes.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

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Industry members partner on McGill’s new retail school

CloudRaker and a number of retailers will help tackle major challenges at the Bensadoun School of Retail Management.

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New Product Spotlight: Halo Top launches holiday flavour

Plus, a Toronto craft brewer eyes the cannabis category.

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Grocery shoppers are hot on self-checkout, cold on buying online

A survey shows what Canadian consumers are looking for from their stores.

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Unilever invites customers to label their own Baby Dove products

The brand launches a personalized, direct-to-consumer initiative for the holidays.

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Tim Hortons expands offering with kids menu

Timmies Minis have “quintessentially Canadian” packaging, kid-friendly entrees and an activity book instead of toys.

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The discount grocer with swagger

As it celebrates 40 years, No Frills is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

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Cineplex rolls out Scene Gold paid loyalty tier

Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.

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Digital AOY Gold: Rethink and the cultural zeitgeist

The 19-year-old has hit pay dirt by putting people before profits.

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AOY Silver and Design AOY Bronze: John St. bundles up

Facing an industry in flux, the agency refocused its attention on its approach to working with clients.

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Demac Media rebrands as Bounteous

Chicago’s HS2 Solutions has acquired the Toronto ecommerce agency, which will be led by former ICF Olson president Mike Brown.