Shopper Marketing

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How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

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American cult beauty brand Glossier launches in Canada

The brand built on Instagram and peer-to-peer recommendations has come north.

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Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

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Match adds shopper marketing leadership

The shop taps longtime General Mills marketer Brian Kittelson for a newly created role.

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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Nature’s Way makes a play for grocery aisles

With big chains looking for more supplements, Nature’s Way formulates a new retail plan.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

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Food for thought on Canadians’ meal habits

A new Dalhousie study breaks down how we eat and with whom.

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Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.

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A note for Shopper Marketing Report readers

We’re taking a brief break for Cannes but we’ll be back in action in July.

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Farm Boy ‘bullish’ with expansion plans

The retailer is set to open its first Toronto store, aiming to be a more affordable fresh food offering.

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Match Marketing names new president and CEO

Michael Dill takes over leadership of the agency as founder Brett Farren steps away from day-to-day operations.

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Dunes Beach Beer aims for the lighter side of craft

The Prince Edward County brand hopes to serve as an approachable entry for consumers new to the category.

Olivieri Skillet Gnocchi TV

Olivieri puts gnocchi in the pan

The Catelli brand is using a new product innovation to drive interest in the fresh pasta category.