Shopper Marketing

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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New Product Spotlight: Red Bull goes organic

Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.

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Cadillac Fairview to expand loyalty pilot project

The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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Kijiji expands ad options for retailers

The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.

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Inside CAA’s community-focused retail approach

The company is creating welcoming environments to host conversations about what it offers members.

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Fire & Flower brings on new VP

The prospective cannabis retailer hires Isaac Watson to lead development of product lines and customer experience.

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ICF Olson hires VP of client solutions

Frank Cristiano joins from SapientRazorfish to drive client satisfaction and new business acquisition.

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Garnier runs Whole Blends pop-up

A series of Toronto activations used sensory experiences to help customers discover the brand’s natural ingredients.

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Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.

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Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.