Trend to shelf: Drawing millennials to the frozen aisle
Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.
Canadian Tire pops up in crowded decor space
The retailer puts experiential weight behind its Canvas line to show products in context.
Kellogg Canada bets on ketchup
The CPG co makes the Pringles flavour a permanent fixture on shelves.
Seattle’s Filson makes its Canadian debut
The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.
Nestle boosts its boomer-focused portfolio
A new product launch ventures beyond ready-to-drink to target the demo differently.
Trend to Shelf: Kraft Heinz’s drinkable Philly product
A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.
Can gum make shoppers stick around longer?
A recent study out of Ryerson suggests chewing leads to more browsing time.
Home Hardware debuts new brand positioning
The retailer goes after a younger demographic with a new tagline centred on its know-how.
Powerade taps Kevin Pillar for in-store marketing
The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.
The say/do gap of conscious consumerism: column
Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.
Johnsonville looks to own the morning
The brand introduces new products as part of a mission to expand its breakfast offering.
Ace Bakery bets on breakfast
Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.
Behind Boston Pizza’s urban strategy
The restaurant unveils a new flagship with tech and localization top-of-mind.
Fresh City Farms delivers a new option
As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.
Shoppers Drug Mart rolls out self-checkout
How the move aims to help the retailer’s value proposition.