Sports+Ent

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

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Mackie Biernacki scores Sebastian Giovinco

The agency is working with the Toronto FC player to build his brand in North America.

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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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Kwittken will help build hype for Invictus Games

The MDC shop will handle communications for the National Flag Tour ahead of the September event in Toronto.

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Sportsnet stands united with fans

A new brand campaign is the latest to feature a message of coming together.

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Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

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Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

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North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

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Eskimos unleash their empire

A new campaign from The Hive primes an already active fan base for the upcoming season.

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Canada Games pulls back the curtain

Hard work is central to new creative that aims to boost brand awareness for the sports property.

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Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.