Sports+Ent

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Cossette picks up branding work with Kabam

The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.

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G&G launches first campaign for Backyard Axe Throwing League

The campaign lands as the agency names new heads of brand planning and client services.

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Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

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Diamond named AOR for OverActive Media Group

The agency is working with the owner of esports team Toronto Defiant on all elements of its brand.

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GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.

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MAC Montreal picks Bob

The agency is bringing its experiential expertise to the art museum’s flagship fundraiser.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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A challenging campaign for the Special Olympics

The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.

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American Standard hopes new pitchman is a home run

The plumbing brand hits a tongue-in-cheek tone with Kevin Pillar, the first time it has used a pro athlete as a brand ambassador.

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Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.