Sports+Ent

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

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North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

EdmontonEmpire

Eskimos unleash their empire

A new campaign from The Hive primes an already active fan base for the upcoming season.

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Canada Games pulls back the curtain

Hard work is central to new creative that aims to boost brand awareness for the sports property.

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Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Sponsorship growth slowing in N.America: report

IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Cineplex elevates the magic of film

The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.

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Sid Lee wins Canadian Olympic Committee

The shop will act as the new creative AOR through the 2020 Games in Tokyo.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

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National Ballet, TTC team up to move Torontonians

A new partnership hopes to get people rethinking live dance and taking transit.

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Check it out: Boston Pizza sends love to Subban

The restaurant has fun with the star player’s departure from Montreal.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.

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NHL names a new EVP, CMO

Pandora’s Heidi Browning takes the role as the league announces several other executive changes.