Sports+Ent

lightupanation

2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

8F20A785-D6F4-4E34-B1A5-8F2F97566DF2

Mackie Biernacki scores Sebastian Giovinco

The agency is working with the Toronto FC player to build his brand in North America.

22384428_493868844345011_99587953707154799_o

Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

Kwittken_InvictusGames_LakeLouise

Kwittken will help build hype for Invictus Games

The MDC shop will handle communications for the National Flag Tour ahead of the September event in Toronto.

United2

Sportsnet stands united with fans

A new brand campaign is the latest to feature a message of coming together.

Cupid1

Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

ticketmaster2

North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

EdmontonEmpire

Eskimos unleash their empire

A new campaign from The Hive primes an already active fan base for the upcoming season.

CG

Canada Games pulls back the curtain

Hard work is central to new creative that aims to boost brand awareness for the sports property.

3

Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

rocket_01

Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

unnamed

Sponsorship growth slowing in N.America: report

IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.

scotiabankfcb

Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

Screen Shot 2016-12-07 at 4.36.53 PM

Cineplex elevates the magic of film

The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.