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A challenging campaign for the Special Olympics

The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.

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American Standard hopes new pitchman is a home run

The plumbing brand hits a tongue-in-cheek tone with Kevin Pillar, the first time it has used a pro athlete as a brand ambassador.

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Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

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Mackie Biernacki scores Sebastian Giovinco

The agency is working with the Toronto FC player to build his brand in North America.

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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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Kwittken will help build hype for Invictus Games

The MDC shop will handle communications for the National Flag Tour ahead of the September event in Toronto.

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Sportsnet stands united with fans

A new brand campaign is the latest to feature a message of coming together.

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Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.