Retail

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Herschel modernizes the lemonade stand

A summer retail execution is the conduit to show off the brand’s design chops ahead of its first standalone store opening.

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Check it out: Casper’s cottage pop-up

The online mattress and sleep goods retailer creates its first temporary shop in Canada with a summery theme.

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It’s time for Hudson’s Bay to hit the trail

A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Tokyo Smoke opens beachhead in cannabis normalization campaign

The brand’s new flagship is another way to get its message out before potentially restrictive marketing rules kick in.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

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Home Hardware embarks on a new project

A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.

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Alive makes an energetic mass market debut

The Nature’s Way multivitamin hits grocery shelves with its first big media buy.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

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IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

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Canadian Tire answers Father’s Day woes

The brand offers some ideas for frustrated shoppers tired of buying slippers and ties.

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The Source uses VR to engage customers during renovations

The 360-degree experience provides a preview of what’s to come inside the boarded-up stores.

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Sport Chek puts a new face on its ads

The retailer moves away from sweat and grit to focus on the real people serving its shoppers.

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Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.