Retail

bestbuyVR

Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

IKEA

IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

CT

Canadian Tire answers Father’s Day woes

The brand offers some ideas for frustrated shoppers tired of buying slippers and ties.

TheSource-NewStoreVRExperience

The Source uses VR to engage customers during renovations

The 360-degree experience provides a preview of what’s to come inside the boarded-up stores.

SportChek

Sport Chek puts a new face on its ads

The retailer moves away from sweat and grit to focus on the real people serving its shoppers.

sobeys

Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.

store-pickering

Farm Boy ‘bullish’ with expansion plans

The retailer is set to open its first Toronto store, aiming to be a more affordable fresh food offering.

The Local 2

Are men Lululemon’s billion dollar opportunity?

“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.

ebay2

Ebay adds a little colour

The ecommerce site tackles misconceptions about its inventory with its first major marketing campaign since 2012.

arrowup

Fast Facts: Products trump marketing in 2017

Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.

Fountain-tire-office

Fountain Tire picks FCB, Pound & Grain

The automotive retailer selected its new AOR and digital partner following a three month closed pitch.

shutterstock_228327949

Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

oaklabs

Infographic: A glimpse into the smart mirror

Are Canadians ready for the next new tech more retailers might bring to the table?

Virtual-Reality-Shopping

Cadillac Fairview hacks at AR and VR

Agency partner SapientRazorfish hosted a hackathon to explore ways the tech could enhance the shopping experience.

Penningtons

Check it out: Penningtons’ powerful song

The brand teams up with a dance company for an emotional surprise in its latest uncompromising social video.