Retail

Virtual-Reality-Shopping

Cadillac Fairview hacks at AR and VR

Agency partner SapientRazorfish hosted a hackathon to explore ways the tech could enhance the shopping experience.

Penningtons

Check it out: Penningtons’ powerful song

The brand teams up with a dance company for an emotional surprise in its latest uncompromising social video.

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Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

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Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.

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Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

Amazon

The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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Back page: What’s new! in retail

Lg2 tells us what’s fresh, original, old, free, big, small…the list goes on.

ZeroWaste

The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

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Where to find growth and opportunity in ecommerce

A new survey from KPMG bids brands to help Canada catch up to the global market.

GITA_SM

The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

taxali2

The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

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Behind Aldo’s ecommerce updates

A new look with new content keeps the shoe seller competitive in a tight retail tech race.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Seattle’s Filson makes its Canadian debut

The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.