Retail

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

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Fairfax to buy Toys ‘R’ Us Canada

The bid will keep the retailer’s Canadian subsidiary and 82 stores up and running.

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Walmart tackles quality perceptions

The retailer is putting its product developers at the centre of a campaign for its pasta sauce and thin crust frozen pizza.

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Snapchat launches shoppable AR

New features on the platform include the ability to incorporate ecommerce into branded lenses.

Global Pet Foods

Global Pet Foods attempts to redefine ‘pet’

The retailer wants Merriam-Webster to better reflect the relationship between owners and their furry companions.

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Second Cup to convert some cafes into dispensaries

The coffee chain taps into future demand through a partnership with National Access Cannabis.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

Karen Sterling

Karen Sterling’s plans for Giant Tiger

The VP of marketing discusses what’s next for the retailer after overhauling its fashion merchandising strategy.

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Reno Depot positions itself as a DIY destination

The home improvement retailer introduces new spokesperson Dave Morissette as it prepares to ramp up its marketing presence.

googlehome

Google and Target tested a voice-activated coupon

A pilot program shows how easy it could be to issue, find and redeem discounts on voice platforms.

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Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

Damon

Kinetic hires former Michael Kors exec

Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.

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The Quick Fire: Fluevog’s long walk to Amsterdam

After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.

shopping-retail

Retail sales growth slows entering 2018

Things have softened in most sectors, although specialty food and electronic stores continue to experience strong growth.