Research

Working Group analyzing Reports

Weighing traditional marketers against ‘CMO collaborators’

Research by Accenture Interactive explores the benefits of C-Suite collaboration.

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Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

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Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

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Does your organization lack AI leadership?

A survey of Canadian CFOs shows a lack of confidence in the expertise available to implement the technology.

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Is there a gap in how halal consumers are served?

With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.

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Majority of Canadian firms have no data protection plan

A new report by EY suggests companies may be ill-prepared, as new regulations bring increased focus on cybersecurity.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

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Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.

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Only one third of LGBTQ+ staff are out at work

The ICA is bringing an organization supporting queer agency staff to Canada in response to a recent survey.

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Most Canadians don’t know where to buy legal cannabis

One month before legalization, a Lift&Co. survey shows consumers lack awareness about where cannabis will be sold.

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The ‘leaders’ and ‘laggards’ of GDPR compliance

Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.

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Overcoming the ‘personalization paradox’

A new report from Salesforce looks into what businesses can do to quell consumer concerns over AI.

Shopper marketing

Shopper habits heading into the holiday season

New research by Google includes insights into how consumers shop during the busy retail season.

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Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

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Retail growth continues to be sluggish

The latest analysis of StatsCan numbers shows things are likely to get worse before they get better.