Research

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CMOs plan to boost digital spend

But Gartner also reports just 15% of marketing execs expect a significant budget increase next year.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?

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Holiday spending expected to rise

But value remains the most important influence on purchase behaviour, according to a PwC report.

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Are Canadian companies lagging on innovation?

A PwC report shows that even companies spending the most are missing out on a potential revenue driver.

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Millennials more trusting of digital ads: report

Ad Standards’ annual research suggests the general population sees traditional ads as more trustworthy and accurate.

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Canadian shoppers not so sweet on sugar

Zeroing in on the sweet stuff in our products is more important than other attributes, a new report suggests.

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Digital and creative demand may not match supply

A new report suggests marketing departments south of the border may grow, but talent gaps remain.

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How banks are bracing for fintech: survey

Partnering with startups instead of fighting them is becoming an increasingly popular way to deal with disruption.

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How will gen Z bank?

A new report offers a look at which channels teens are gravitating towards and the consumer appetite for emerging payment platforms.

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Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.

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People are on the fence about facial recognition

A survey reveals there are more consumers apprehensive about the tech than there are ones ready to embrace it.

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Tech tops Interbrand’s best global brands ranking

Apple, Google, Microsoft, Coca-cola and Amazon lead the annual listing of brands driving value.

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Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.

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Last day: Vote on the 2018 Marketer of the Year

Sept. 29 is the last day to vote and also weigh in on the state of the industry in our annual survey.