Research

Kids-Eating

Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

Economic Outlook

How bad is Canada’s economic outlook?

Two recent surveys reveal brands are facing tough economic times as a result of political and social instability.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.

Retail

Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.

Businesspeople At Meeting

What makes a ‘pioneering CMO’?

New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.

Ad Standards

Ad Standards reports record number of complaints

The review body’s report for 2018 again found a high volume levied against non-commercial entities.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

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Canadian retail continues to slow

And with a possible global recession now on the horizon, retail analyst Ed Strapagiel reports the end of 2018 was mostly cloudy.

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Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.

Planning-Research

Using data as an aide for tone deafness

A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.

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What will the cannabis market look like in 2025?

An analysis by EY shows that one in the five Canadians will use the product, spending an average of $1,652 annually.

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What do agency insiders expect for the year ahead?

The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.

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Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

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Online banking is preferred by most Canadians

A survey shows consumers across demographics prefer using digital and mobile platforms over in-branch.