Media

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Broadcaster strategies behind mid-season TV

Many of the country’s major networks are sticking to “escapist” programming this winter to draw in viewers.

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Up to the Minute: On Q wins Three Farmers

Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.

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Up to the Minute: Bob wins Groupe Sesame

Plus, Publicis Montreal fills 10 staff positions, The One Show gets a Health category and other news you may have missed.

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Cineplex turns home movies into a family reunion trailer

This year’s holiday campaign used real people to show the importance of making time for loved ones.

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Up to the Minute: Talk Shop Media acquires Brix Media

Plus, Zendatamarketing gets Dairy Farmers work, ICA picks 2018 board and more news you may have missed.

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Up to the Minute: NFL Canada selects TTG

Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.

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MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.

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MAOY Silver: OMD’s changing media role

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

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Agency of the Year 2017: Insights from the podium

A deeper look at how Lg2, No Fixed Address, Mindshare and Citizen Relations scored Bronze at this year’s awards.

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MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

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Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

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Check it out: Indie88 sticks it to the man

The Toronto radio station focuses on the little ways we “declare our independence.”

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.