Media

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Up to the Minute: Creative expansions at Cartier and Havas

Plus, Publicis hires a director of culture and more news you might have missed.

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

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Fall TV 2017: Specialty shifts its targeting

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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What’s next in TV’s digital revolution

Canada’s BDUs and networks are vying for eyeballs in the streaming wars.

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Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

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Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Up to the Minute: A new SVP for GCI Group

Plus: The Colony Project launches a start-up focused PR program and more news you might have missed.

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Media’s new seat at the table

Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.

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Up to the Minute: National’s new director of analytics

Plus: Top Draw names a new president, new social work for Rethink and more news you may have missed.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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Up to the Minute: New hires at DenstuBos and Fuse

Plus, Canadian wins at the Webbys and Effies and more news you may have missed.

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TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Can YouTube keep your ads safe?

Machine learning, new monetization criteria and third-party measurement are giving some experts hope.