Innovation

Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

Digital AOY Gold: FCB Canada as early tech adopter
The repeat Gold winner has fully transformed into a digital-first shop.

2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.

Are you (really) ready for AI?
A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.

Salesforce to invest $2 billion in Canada
The CRM company will spend five years upping its headcount and geographic footprint.

How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

On trend in 2018
As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

How do Canadian consumers pay?
A study shows that credit cards dominate the landscape and social media payments may be set to boom.

Ad-focused budgets threaten engagement: column
Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

Trend to shelf: Drawing millennials to the frozen aisle
Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.

SapientRazorfish stakes a claim in consultancy space
While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.