Innovation

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Are you (really) ready for AI?

A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.

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Salesforce to invest $2 billion in Canada

The CRM company will spend five years upping its headcount and geographic footprint.

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How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

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On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

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How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

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AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Trend to shelf: Drawing millennials to the frozen aisle

Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.

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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

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Zulu Alpha Kilo gets its first U.S. client

The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.