Branding

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Sport Chek puts a new face on its ads

The retailer moves away from sweat and grit to focus on the real people serving its shoppers.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.

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The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

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Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Waste not, want not

Why brands are riding the wave of conscious consumption.

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Tilley looks to endure in new markets with new consumers

A stylish play from a company that’s built on function over fashion.

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Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.

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Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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Stereo+ unveils brand overhaul

Refreshed design, a new platform and modernized stores aim to help the audio retailer win younger customers.