Branding

Timberland

Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

BobPark

In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

SCNSAL17002_Salinex_OOH_Pregnancy_E_7

Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

CoolWay

‘Guilt-free’ ice cream race heats up

CoolWay ice cream has relaunched with new flavours and a proposition that pits it against other healthier dessert options.

AlisonGordon2a

Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.

GaryV_Sneaker12

K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

Hunt's Heirloom

Hunt’s enters foodie territory

The ConAgra brand is reaching for the premium market with new heirloom tomatoes packaged in a smaller format.

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

MES RoundTable 1

The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

Spirit Leaf Inc--Spirit Leaf Inc- Unveils Concept Design for Rec

A high-style retail model

Why Spirit Leaf is taking design cues from lifestyle brands in its approach to cannabis retail.

Edo4

Edo Japan opens millennial-friendly eatery

The restaurant is rolling out its Fresh Take speed and convenience-driven concept ahead of further Canadian expansion.

New Balance3

New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

Church&State2

The Tite Group becomes Church+State

The agency has rebranded to better reflect the nature of its work and realities of advertising.